Lance Murdoch eat your super-sized cholesterol-infested heart out!
It begins with a simple idea, as all revolutions do: Can the youth of South Korea, whose social identity is steeped so heavily in conformity and public trends, be persuaded to accept an article of clothing long outdated as a staple of mainstream fashion?
I don't know who this guy is, but if I was a lady I'd get pregnant with him.
Let’s look at the facts, observing first the predominant fad among Korean youths today:
Baseball caps
Simple. Classic. Gender neutral. Baseball caps are more prevalent on the heads of Koreans ages 18-35 than perms, blonde highlights, and emo glasses combined.
It's like Willy Wonka had a thing for Asian chicks, and spent a weekend in Seoul's redlight district.
According to a study conducted by the American Civil Liberties Union in preparation for Y2K, the typical American male wore a baseball cap an average of 2.7 days from 1990-1999. This translates into a 10-year lag on the international cranial accessory chart. In other words, it took just over a decade for baseball caps to cross the Pacific Ocean.
Koreans favor the Boston Red Sox because of the red and blue insignia, which match their national colors, not because they're pasty sexually-repressed assholes with bad accents.
I’ve crunched the numbers and arrived at the following conclusions:
If I wear a pair of cutoff jean shorts every day for the month of July 2010, I will have attracted enough interest in the Korean fashion community to legitimize jorts by the Spring of 2015.
Now most of us will have long shuffled out of this mountainous country by then, but if we get just 100 people to support this completely necessary cause, then we should have garnered enough awareness to start seeing our host brothers and sisters in a pair cutoffs by late September.
So please, in the name of science, show your support. Break out that old pair of thigh-high Lee’s and hit the streets of Daegu. And for those of you back in the States, please write to your local assemblymen urging them to address this issue, which again is completely necessary.
Also available in Women's Sizes (not shown)